The Psychology of Liking

I couldn't help but bring forward the powerful notion of belonging which anthropologists have written about at length. So here is view of the sense through the facebook "like" experience.

The Psychology of Liking

Belonging to the Brand

March 11, 2010

Persuasion in the Marketplace; Belonging to the Brand
By Paula GrayPersuasion is the act of changing an individual's attitude or belief as a result of receiving a message. This is a large part of brand management; to create an environment and opportunity to persuade a consumer to purchase one product over another. How do companies go about persuading consumers? How do they differentiate their product from a competitor's nearly identical product, in the mind of the consumer? How do they create a particular attitude or belief around their product? Why would individuals allow themselves to be persuaded?