Saturday, August 6, 2011

24 Full Service Tools to Manage B2B Social Media


As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. The social networks that each systems supports is listed along with the price (if published).
Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget.
If you are using any of the SMMS tools listed, please let us know in the comments below what you love about it and can’t live without and what you wish you could change. Also let other readers know if you would recommend the tool in a similar social media environment.
Note: any tool listed in more than one category only has a description the first time it is listed.

10 Tweetable Twitter Tips for B2B Marketers


Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies . With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter account. If you are just starting out, these are good things to know. If you are an old hand at Twitter, there might be something here that is a good reminder. And just to keep things interesting, each one of these tips will be tweetable. Just copy and paste into your favorite Twitter client and update. Sharing these tips could be a good way to add some value your Twitter followers.

Thursday, August 4, 2011

Aliens & Hollywood Deities

Comment:
 Introducing Aliens into our lives through entertainment media and their scenarios is a complex as mans attempts to outwit and even master deities.

Wednesday, August 3, 2011

Business Anthropology References

Anthropology and Business


ANTHROPOLOGY & BUSINESS

It has been an interesting experience becoming involved with entrepreneurship, business, and learning the do’s and don’ts of this type of environment in contrast to the skills and information I have learned in the social sciences. It seems as if there really are two vastly different types of thinking in these two worlds. I’ve come to realize that it is possible to learn the traits valued within each discipline and to ‘wear’ them when the situation calls for it.
With the study of anthropology, we learn to be trained observers. We also learn to be careful about knee-jerk judgments in order to be sure that we’re seeing the entire picture (or as much of it as possible) and not simply placing our own opinions or values onto the others. The research process focuses on the importance of analyzing the data carefully and being sure not to draw conclusions that are unfounded. In business and entrepreneurship, on the other hand, quick decisions and risk taking are necessary. This field calls for constant innovation and a trial-and-error type approach in order to move the venture along as quickly as possible. More than one entrepreneurship teacher has used the slogan “If you are going to fail, fail fast”, and then move on to the next idea.
Although these two different disciplines seem so very different, and in many ways are, common ground can still be found in some aspects. Anthropologists and business people must both step outside their comfort zones often and must be able to gain strangers’ trust. The anthropologist must gain the trust of his or her informants or research subjects, the business person must gain the trust of his or her customers. The anthropologist steps outside their comfort zone in order to submerse themselves within a completely new environment and culture, and are often confronted with beliefs, practices, or actions that conflict with their own values. The business person steps outside their comfort zone by doing what it takes to make the networking connections necessary for the success of their venture.
Personally I have found it a valuable learning experience becoming so actively involved in another discipline. When I first began last September, I was only able to see the differences between the two disciplines. A much deeper understanding has evolved since I am now able to see the commonalities.

by Jennifer Jones

How Anthropology Affects Business

When you think of an anthropologist, you are likely to imagine a fellow in an Indiana Jones getup lost in the Amazonian jungle. However, you are equally likely to find an anthropologist wearing an Armani suit while he tries to break the codes, taboos and traditions of the corporate jungle. The rules of anthropology are valid for every culture, even within the Wall Street tribe.

 

The Human Dimension of Business

  • The word "anthropology" comes from Greek roots that translate as "the study of humans". While accountants, financers and marketers will sometimes forget that they are dealing with persons and not numbers, anthropologists will, by definition, remember that organizations and structures are ultimately made by and for human beings.
    Anthropology deals with the shared sets of beliefs and values of a common group of people. While this is usually taken to mean language, taboos and religious beliefs, anthropology can also focus on more businesslike questions like the types of food one eats and the clothes that one wears.

Place, space, and everything in between: The use of Proxemics in Branding



By Gavin Johnston, Two West Chief Anthropologist

Customer Anthropolgy

An interesting summary from Arun Kottoli


Companies are always on the lookout to increase sales, increase their market share and increase their profits. One of the ways to accomplish all this is to improve their products. While the idea to improve existing products sounds so simple and easy - and every one ought to do it. The reality is starkly different - Companies often see their products as "perfect". Therefore they cannot identify areas for product improvement.

Corporate Anthropology: its applications


Anthropology studies the human being widely through scientific and humanistic methods. So, how does this discipline apply to business organizations? 

TED Blog: 100 Websites You Should Know and Use


Somewhat dated, however still very useful:      

Tuesday, August 2, 2011

Leadership and Addiction

.....(extract...from Huffington Post) by Brian Whetten
I read this with some interest as it relates to addiction. We often see it as a "sickness" and state of helplessness.  This is rather refreshing and thank you Brian for putting it so well