As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. The social networks that each systems supports is listed along with the price (if published).
Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget.
If you are using any of the SMMS tools listed, please let us know in the comments below what you love about it and can’t live without and what you wish you could change. Also let other readers know if you would recommend the tool in a similar social media environment.
Note: any tool listed in more than one category only has a description the first time it is listed.
ENTRY LEVEL OPTIONS (Free or under $10/month)
BuzzTrac
Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.
Networks Supported: Facebook, Twitter
Price: Free Trial, $9/month Individual plan. Each plan has various limits on numbers of accounts and searches.
Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.
Networks Supported: Facebook, Twitter
Price: Free Trial, $9/month Individual plan. Each plan has various limits on numbers of accounts and searches.
CoTweet: Standard Account
CoTweet’s standard edition offers a basic set of Twitter features with advanced team collaboration not typically available in a free social media management product.
Networks Supported: Twitter
Price: Free
CoTweet’s standard edition offers a basic set of Twitter features with advanced team collaboration not typically available in a free social media management product.
Networks Supported: Twitter
Price: Free
HootSuite: Basic or Pro Accounts
HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Read our HootSuite review.
Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, Wordpress
Price: Free (ad supported, up to 5 social networks), Pro $5.99/month
HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Read our HootSuite review.
Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, Wordpress
Price: Free (ad supported, up to 5 social networks), Pro $5.99/month
MediaFunnel
MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization’s Twitter and Facebook use.
Networks Supported: Facebook, Twitter
Price: Free (2 users/2 channels) or $4.95/month per user/channel
MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization’s Twitter and Facebook use.
Networks Supported: Facebook, Twitter
Price: Free (2 users/2 channels) or $4.95/month per user/channel
Postling
Use Postling to create content, stay organized and reach your customers. Link up your social media accounts and manage them all in one place.
Networks Supported: Facebook, Twitter, Flickr, Wordpress, Blogger
Price: Free
Use Postling to create content, stay organized and reach your customers. Link up your social media accounts and manage them all in one place.
Networks Supported: Facebook, Twitter, Flickr, Wordpress, Blogger
Price: Free
Seesmic (Seesmic Desktop 2)
Seesmic Desktop 2 is a desktop application. It’s all you need to effectively manage your major social networks.
Networks Supported: Facebook, Twitter, LinkedIn
Price: Free
Seesmic Desktop 2 is a desktop application. It’s all you need to effectively manage your major social networks.
Networks Supported: Facebook, Twitter, LinkedIn
Price: Free
Sendible: Basic and Pro Plans
Sendible bills itself as a “one-stop-shop” for all your marketing needs. It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. Read our Sendible review.
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more
Price: Free (Basic plan); $10/month (Pro plan)
Sendible bills itself as a “one-stop-shop” for all your marketing needs. It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. Read our Sendible review.
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more
Price: Free (Basic plan); $10/month (Pro plan)
Sprout Social
Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers.
Networks Supported: Facebook, Linkedin, Twitter
Price: $9/month for 5 identities
Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers.
Networks Supported: Facebook, Linkedin, Twitter
Price: $9/month for 5 identities
TweetDeck
TweetDeck is a real-time browser, connecting you with your contacts across multiple social channels.
Networks Supported: Twitter, Facebook, MySpace, LinkedIn, Google Buzz and Foursquare
Price: Free
TweetDeck is a real-time browser, connecting you with your contacts across multiple social channels.
Networks Supported: Twitter, Facebook, MySpace, LinkedIn, Google Buzz and Foursquare
Price: Free
Wildfire: Basic Plan
With Wildfire companies and agencies can easily build and launch social media marketing campaigns, generate leads and build brand awareness and analyze user behavior with real-time analytics.
Networks Supported: Facebook, Twitter
Price: $5 per campaign
With Wildfire companies and agencies can easily build and launch social media marketing campaigns, generate leads and build brand awareness and analyze user behavior with real-time analytics.
Networks Supported: Facebook, Twitter
Price: $5 per campaign
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ADVANCED USER
Argyle Social: Marketer Plan
Argyle Social is a software-as-a-service platform that helps marketers link social media to business outcomes. Read our Argyle Social review.
Networks Supported: Facebook, Twitter
Price: $149/month (Free Trial available)
Argyle Social is a software-as-a-service platform that helps marketers link social media to business outcomes. Read our Argyle Social review.
Networks Supported: Facebook, Twitter
Price: $149/month (Free Trial available)
BuddyMedia
The Buddy Media Platform empowers brands to manage Facebook Pages and engage fans.
Networks Supported: Facebook
Price: unpublished. The pricing structure is dependent on the number of licensed “seats” on the platform.
The Buddy Media Platform empowers brands to manage Facebook Pages and engage fans.
Networks Supported: Facebook
Price: unpublished. The pricing structure is dependent on the number of licensed “seats” on the platform.
BuzzTrac
Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.
Networks Supported: Facebook, Twitter
Price: $29/month Business Plan. Plans have various limits on numbers of accounts and searches.
Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.
Networks Supported: Facebook, Twitter
Price: $29/month Business Plan. Plans have various limits on numbers of accounts and searches.
Crowd Factory
Crowd Factory Social Campaign enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.
Networks Supported: Facebook, Twitter, LinkedIn
Price: unpublished
Crowd Factory Social Campaign enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.
Networks Supported: Facebook, Twitter, LinkedIn
Price: unpublished
DEC (Distributed Engagement Channel)
DEC is a system for upgrading and managing a brand’s presence across multiple online environments.
Networks Supported: Facebook, Twitter, MySpace, YouTube
Price: unpublished
DEC is a system for upgrading and managing a brand’s presence across multiple online environments.
Networks Supported: Facebook, Twitter, MySpace, YouTube
Price: unpublished
Direct Message Lab
The Direct Message Lab REACH platform is a comprehensive social engagement tool for brands. Manage your social presence, monitor, receive metrics and more.
Networks Supported: Facebook, Twitter, YouTube, MySpace
Price: Unpublished
The Direct Message Lab REACH platform is a comprehensive social engagement tool for brands. Manage your social presence, monitor, receive metrics and more.
Networks Supported: Facebook, Twitter, YouTube, MySpace
Price: Unpublished
Objective Marketer
ObjectiveMarketer is fully integrated multi-channel, multi-user social media marketing solution. it provides all the rich functionality marketers need to create, automate and measure social media campaigns.
Networks Supported: Facebook, Twitter, YouTube
Price: Unpublished
ObjectiveMarketer is fully integrated multi-channel, multi-user social media marketing solution. it provides all the rich functionality marketers need to create, automate and measure social media campaigns.
Networks Supported: Facebook, Twitter, YouTube
Price: Unpublished
Sendible: Marketer and Business Plans
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more
Price: $15/month (Marketer) $20/month (Business)
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more
Price: $15/month (Marketer) $20/month (Business)
Shoutlet
Shoutlet is a multi-user application that helps users build, engage, and measure their social media marketing communications. Shoutlet includes widgets for sharing across various properties, multi-account management, reporting and analytics and Social CRM integration with Facebook.
Networks Supported: Facebook, Twitter
Price: Unpublished
Shoutlet is a multi-user application that helps users build, engage, and measure their social media marketing communications. Shoutlet includes widgets for sharing across various properties, multi-account management, reporting and analytics and Social CRM integration with Facebook.
Networks Supported: Facebook, Twitter
Price: Unpublished
SocialTALK
SocialTALK is an innovative tool that allows brands to more effectively create, publish and measure their content strategy and posting schedule. SocialTALK makes the workflow process of posting content much more manageable, efficient and effective.
Networks Supported: Facebook, Twitter
Pricing: Unpublished
SocialTALK is an innovative tool that allows brands to more effectively create, publish and measure their content strategy and posting schedule. SocialTALK makes the workflow process of posting content much more manageable, efficient and effective.
Networks Supported: Facebook, Twitter
Pricing: Unpublished
Sprout Social: Business Plan
Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers
Networks Supported: Facebook, Linkedin, Twitter, Foursquare, Yelp
Price: $49/month
Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers
Networks Supported: Facebook, Linkedin, Twitter, Foursquare, Yelp
Price: $49/month
StrongMail Social Studio
StrongMail Social Studio is a social media marketing platform for the professional marketer that features a referral marketing platform, social sharing tool and campaign management application – all in one solution.
Networks Supported: Facebook, Twitter
Price: Unpublished
StrongMail Social Studio is a social media marketing platform for the professional marketer that features a referral marketing platform, social sharing tool and campaign management application – all in one solution.
Networks Supported: Facebook, Twitter
Price: Unpublished
Virtue Publisher
Vitrue Publisher’s scheduling, moderation, and metrics functions allow you to get ahead of the curve and effectively manage your social relationships.
Networks Supported: Facebook, Twitter
Price: Unpublished
Vitrue Publisher’s scheduling, moderation, and metrics functions allow you to get ahead of the curve and effectively manage your social relationships.
Networks Supported: Facebook, Twitter
Price: Unpublished
Wildfire: Standard and Premium Plans
Networks Supported: Facebook, Twitter
Price: See web site. Campaign fees + Daily fees
Networks Supported: Facebook, Twitter
Price: See web site. Campaign fees + Daily fees
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ENTERPRISE OPTIONS
Awareness Networks Social Marketing Hub
The Awareness Social Marketing Hub lets serious marketing teams extend their brand messaging and campaigns to social networks. Read our Awareness Marketing Hub review.
Networks Supported: Facebook, Twitter, YouTube, Flickr, Blog platforms
Price: starts at $1000/month for 5 users/5 channels
The Awareness Social Marketing Hub lets serious marketing teams extend their brand messaging and campaigns to social networks. Read our Awareness Marketing Hub review.
Networks Supported: Facebook, Twitter, YouTube, Flickr, Blog platforms
Price: starts at $1000/month for 5 users/5 channels
CoTweet: Enterprise Account
Created for medium to large organizations, CoTweet Enterprise supports Twitter and Facebook and is ideal for brands that are heavily engaged in social media for ongoing marketing, brand-building and customer support.
Networks Supported: Twitter, Facebok
Price: Unpublished on site, but other sources have said it starts at $1500/month
Created for medium to large organizations, CoTweet Enterprise supports Twitter and Facebook and is ideal for brands that are heavily engaged in social media for ongoing marketing, brand-building and customer support.
Networks Supported: Twitter, Facebok
Price: Unpublished on site, but other sources have said it starts at $1500/month
Expion
Expion provides Enterprise Social Media Management Software that manages multiple social profiles to monitor, communicate, and engage customers.
Networks Supported: Facebook, Twitter, YouTube, Picasa, Citysearch
Price: unpublished
Expion provides Enterprise Social Media Management Software that manages multiple social profiles to monitor, communicate, and engage customers.
Networks Supported: Facebook, Twitter, YouTube, Picasa, Citysearch
Price: unpublished
HootSuite: Enterprise
HootSuite Social Media Dashboard offers premium packages to help enterprises maximize the reach and efficiency of social media outreach and listening efforts. Read our HootSuite review.
Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, Wordpress
Price: $1499/month
HootSuite Social Media Dashboard offers premium packages to help enterprises maximize the reach and efficiency of social media outreach and listening efforts. Read our HootSuite review.
Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, Wordpress
Price: $1499/month
Sendible: Enterprise Plan
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more
Price: $40/month
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more
Price: $40/month
Spredfast
Spredfast is an enterprise-level solution that empowers businesses to manage and communicate across all their social media channels. Read our Spredfast review.
Networks Supported: Facebook, Twitter, Flickr, YouTube, LinkedIn, MySpace, SlideShare and multiple blogging platforms
Price: Based on number of initiatives
Spredfast is an enterprise-level solution that empowers businesses to manage and communicate across all their social media channels. Read our Spredfast review.
Networks Supported: Facebook, Twitter, Flickr, YouTube, LinkedIn, MySpace, SlideShare and multiple blogging platforms
Price: Based on number of initiatives
Sprinklr
Sprinklr helps brands tap into the power of social media by providing a comprehensive SoMe marketing platform.
Networks Supported: Facebook, Twitter
Price: Invitation only
Sprinklr helps brands tap into the power of social media by providing a comprehensive SoMe marketing platform.
Networks Supported: Facebook, Twitter
Price: Invitation only
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AGENCY OPTIONS
Although many social media management systems have plans that could be used for brands or agencies, these options were specifically mentioned as being agency solutions. Agencies should review all Advanced and Enterprise options as well as these Agency options to find software that matches your requirements.
BuzzTrac
Networks Supported: Facebook, Twitter
Price: $29-$299 and up depending on number of clients
Networks Supported: Facebook, Twitter
Price: $29-$299 and up depending on number of clients
Sendible: Agency Plan
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more
Price: $500 one-off
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, Wordpress, Blogger, Tumblr and a bunch more
Price: $500 one-off
Read more: http://socialmediab2b.com/2010/09/b2b-social-media-management-smms/#ixzz1UGMPdi2o
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