Cognitive Anthropology

Cognitive anthropology expands the examination of human thinking to consider how thought works in different cultural settings. The study of mind should obviously not be restricted to how English speakers think but should consider possible differences in modes of thinking across cultures. Cognitive science is becoming increasingly aware of the need to view the operations of mind in particular physical and social environments. For cultural anthropologists, the main method is ethnography, which requires living and interacting with members of a culture to a sufficient extent that their social and cognitive systems become apparent. Cognitive anthropologists have investigated, for example, the similarities and differences across cultures in words for colors.


http://plato.stanford.edu/entries/cognitive-science/#Ima